fastcompany:

One way for a brand to create awareness is with a surprising new product that gets people talking. Some people probably remember exactly where they were the day they found out Taco Bell’s Doritos Locos Taco would be a thing, such was the excitement the chip-encrusted foodstuff generated. This urge to innovate, however, also renders companies ripe for parody. If they’re so eager to make a product that qualifies as “unbelievable” within a rigidly define area of safety, just imagine what lies beyond those boundaries. Oh wait, you don’t have to—someone’s already done it.

This is a perfect example of how branding empties products of meaning.

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    This is cool.
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    This is a perfect example of how branding empties products of meaning.
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    Fast company on brand identity expansion.
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